Don't we all just love when the "Don't go away, shaaare this, or subscribe or buy or whatever," pops up while we're scrolling. Bad web design killed this article for me. I hope lots of other people are able to read it...I wasn't.
Web designers should remember that it's hard enough to read a screen without the site allowing corny ("exciting") things to happen to the text. Text should move when the reader clicks and not at any other time, ever.

A valuable reminder. I know the "grass is greener" & "Keep up with the Joneses" battle it out in my head. I don't really care about the latter, but the ubiquitous messages from Hollywood, Social Media, and advertising drip into our heads in a steady stream - near constant stream. As a parent, I do remind my kids that advertising is pretty evil. I worked in it for years, so I know the tricks. It's really us v them when it comes to those messages. There is no honor among thieves. Thank you for the kind words. I'm still sorting things out. The next 5-10 years will make or break me, it seems.