The Growing Movement to Embrace Aging

From fairy tales to societal norms, the “idea that beauty is synonymous with youth” permeates our culture. Marketers spend billions promoting “a narrative that encourages women to feel bad about themselves – and spend an awful lot of money to feel better.” One researcher found that “women internalize the fear of aging from a society that does not value aging in women...” Though ten-year-olds are buying anti-aging products, there are hopeful signs of change. Fashion leaders, models, celebrities, and many more are speaking out, and rejecting the narrative in order to “seek a more self-compassionate way to approaching aging.” As one actress put it: “And I think, really genuinely, beauty does come from within and you don’t have to play the game.”

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