The Story of Change
"I've come to see that we have two parts to ourselves; it's almost like two muscles -- a consumer muscle and a citizen muscle. Our consumer muscle, which is fed and exercised constantly, has grown strong: So strong that "consumer" has become our primary identity, our reason for being. We're told so often that we're a nation of consumers that we don't blink when the media use "consumer" and "person" interchangeably." In this thought-provoking article and short video, Annie Leonard, the creator of "The Story of Stuff" shares the crux of her latest production -- "The Story of Change", on what it really takes to translate knowledge into meaningful action.
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