From Selling to Serving

"The topic for this week's meeting was: 'What are you doing to keep your business going in these crazy-making economic times?' Several people said they have upped the number of cold calls they're making; others talked about creative ways they're using social networking to market themselves. Some are revamping their web sites and blogs; a few are exploring new business ideas, as they worry that their current businesses might not survive. When it was my turn to speak, I said, 'I've stopped making sales calls. I make service calls instead.' The group looked at me, their faces registering everything from confusion to curiosity to disbelief to disdain. So I explained what I had learned." Author BJ Gallagher explains how she made the transition in her own life and work.

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