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Sep 16, 2010

"When the idea came up, [Newman's Own] I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community?" --Paul Newman

The Business of Giving

Recently divorced Mike Hannigan was in a grocery store looking for spaghetti sauce when he came across Newman's Own for the first time. Discovering that all the profits of the competitively priced brand were donated to charity made something to click for the office products company manager. "As a consumer I wasn't making any sacrifice," he says. "Use business as a tool to accomplish a community goal - it made perfect sense." Becoming philanthropic isn't just a nice thing to do when business is booming. Donating time and resources can be an essential part of a sustainable business strategy. Alyssa Danigelis offers insights on how to integrate nonprofit projects into your for-profit venture, and how doing so might just benefit everyone.