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Nov 9, 2009

"Play exists for its own sake. Play is for the moment; it is not hurried, even when the pace is fast and timing seems important. When we play, we also celebrate holy uselessness. Like the calf frolicking in the meadow, we need no pretense or excuses. Work is productive; play, in its disinterestedness and self-forgetting, can be fruitful." --Margaret Guenther

The Fun Theory: Piano Stairs

If stairs played musical notes when you walked on them, would you be more likely to take them? Volkswagen has launched a popular new campaign called "The Fun Theory" which is "dedicated to the thought that something as simple as fun is the easiest way to change people's behavior for the better." It turns out that 66% more commuters opted for stairs over the escalators! Take a look at this utterly clever (and fun!) idea.