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Nov 1, 2009

"The single largest pool of untapped resource in this world is human good intentions that never translate into action." --Cindy Gallop

How Advertising and Altruism Can Change the World

Marketing veteran Cindy Gallop and software developer Wendell Davis are on a quest to make the world a better place, with a crowdsourcing project to motivate people to do big things by taking small bites. Their theory: Small, good intentions can bring about great leaps. Gallop and Davis are creating an engaging, easy-to-use portal that makes big ideas easier for individuals. They want to allow people to effectively use their skill sets, time, and budget to accomplish concrete tasks. With hundreds of others acting in concert, these small actions can create giant changes. By mobilizing social networks and and Internet searchability, Gallop and Davis want to help people achieve the goals that before were overwhelming for a single person.