For the last 27 years, DailyGood newsletters have offered a daily email that inspires you to respond to life with creativity and kindness. To join a community of 148,370 subscribers, subscribe here.
Oct 29, 2009
"Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains." --Diane Ackerman
The Smell of Virtue
People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a soon-to-be published study led by a Brigham Young University professor. The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex.