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Oct 29, 2009

"Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains." --Diane Ackerman

The Smell of Virtue

People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a soon-to-be published study led by a Brigham Young University professor. The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex.

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BE THE CHANGE
Reflect on how everyday differences in your environment affect your own state of mind.



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