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Aug 31, 2009

"Each of us has a spark of life inside us, and our highest aspiration ought to be to set off that spark in one another." --Mark Albion

True to Yourself

Believing that business should serve the common good is one thing, but combining profit with purpose is no easy trick. Mark Albion, an entrepreneur, ex-Harvard Business School professor and author of "True to Yourself: Leading a Values-Based Business," is confident that it's possible to build a business with a social conscience without sacrificing business acumen and financial reward. To learn how, he interviews 75 leaders of "not-only-for-profit" small businesses and weaves their advice throughout his handbook. The heart of his instruction: "To reach your dreams, you must help other people reach their dreams."