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Apr 12, 2009
"Means we use must be as pure as the ends we seek." --Martin Luther King Jr.
Why 'How' Matters
In his 2007 best-seller "How: Why How We Do Anything Means Everything...in Business (and in Life)", Dov Seidman showed us how to navigate more than just business. The book's premise was fairly simple --in our hyperwired and hypertransparent world, how you do things matters more than ever because products can be copied, expertise can be bought and your customers, not your PR agencies, write your resume in the digital marketplace. Instead, Seidman argues that how you engage your employees, how you do business , how you collaborate with people and how you interact with customers, will mean everything. This interview with the author shares more.
BE THE CHANGE
Pay attention to the "Hows" in your own life.
