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Mar 30, 2009

"Embrace uncertainty. Hard problems rarely have easy solutions." --Jonah Lehrer

How We Decide

"Over time, our rationality came to define us. It was, simply put, what made us human. There's only one problem with this assumption of human rationality: it's wrong." With this opening salvo, Jonah Lehrer dives into ever-expanding evidence underscoring the limits of reason. In his recent book, "How We Decide," Lehrer presents an excellent synthesis of how many leading mind scientists view decision making. Lehrer is blessed with a rare combination of intelligence -- he is a Rhodes scholar who has an insatiable curiosity as to how the mind works as well as a readily apparent aversion for pat answers. He explores recent basic science and psychology observations that serve as steppingstones for broader understanding of how decisions arise.