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Jan 31, 2009
"People exercise an unconscious selection in being influenced." --T.S. Eliot
Sway: The Irresistible Pull of Irrational Behavior
Brothers Ori Brafman and Rom Brafman followed different paths in life, but they decided to collaborate on a book when they realized that Ori, with his MBA, and Rom, with a Ph.D. in psychology, kept running into the same dynamic puzzle through their work: What makes smart people make irrational decisions? In "Sway: The Irresistible Pull of Irrational Behavior," the brothers Brafman attempt to explore several of the psychological forces that derail rational thinking. Some of the questions they address include: How do these forces creep up on us? When are we most vulnerable to them? How do they affect our careers, businesses, personal relationships? When do they put our finances, or even our lives, at risk? And why don't we realize when we're getting swayed?
BE THE CHANGE
Practice becoming more aware of the different factors which influence your own decision making.
