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Aug 23, 2008
"We are made wise not by the recollection of our past, but by the responsibility for our future." --George Bernard Shaw
The Responsibility Project
It all began when the insurance company Liberty Mutual ran a TV commercial about people doing things for strangers. The response was truly overwhelming. Thousands of emails and letters from people all over the country thanking them. Which led the company to think, "If one TV spot can get people thinking and talking about responsibility, imagine what could happen if we went a step further?" So they created a series of short films, and this website, as an exploration of what it means to do the right thing.
BE THE CHANGE
Do "the right thing" in some way, small or large, this week.
