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Aug 26, 2007

"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away." --Antoine de Saint-Exupery

Designing A Better World

You probably haven't heard of CEO Tim Brown or his 500-member team at IDEO. But if you've swept your floor with a Swiffer, clicked on your PC's mouse or even banked recently at Bank of America, then you're familiar with their work. In the 15 years since the company was founded, it has been churning out disruptive product designs for everyone from Apple to AT&T. Now the company is also working on designing a better world -- on its drawing boards are fresh approaches to social causes, including creating clean water in the developing world and more efficient and effective ways to distribute vaccines. In this Forbes interview, Brown talks about the new trends in innovation and how great design might just save the world.