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Aug 2, 2007

"It is exciting to explore one's own approaches to teamwork and creativity, to explore one's own limits and possibilities, then to move those limitations further away." --G.W. Sok

Wikinomics & Mass Collaboration

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics is an approach to put this fear to rest. Smart firms can harness collective capability and genius to spur innovation, growth, and success. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. The introduction and first chapter follow in this PDF file.