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Jul 30, 2007

"Real integrity is doing the right thing, knowing that nobody's going to know whether you did it or not." --Oprah Winfrey

Do The Right Thing

A year ago management consultant Rick Mickle bought a lottery ticket. While jotting down all of the things he would do with the winnings, from spending more time with family and friends to making a real difference in the world, Mickle began to take stock of his life. He was earning a lot of money but was giving very little of himself. And he was the one who was poorer for it. "I won the lottery that day by realizing that I had everything I needed to start living that life, right then and there," Mickle said. So he ditched his high-paying job to brainstorm a new venture with a friend. On a napkin they scribbled their goals. The result was Dotherightthing.com, a San Francisco startup that allows users to rank companies based on their social impact on the world.