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Nov 1, 2006

"Each person has inside a basic decency and goodness. If he listens to it and acts on it, he is giving a great deal of what it is the world needs most. It is not complicated but it takes courage. It takes courage for a person to listen to his own good." --Pablo Casals

The Power of Nice

In the ruthlessly competitive world of corporate advertising, two women, Linda Kaplan Thaler and Robin Koval have taken their company to the top by following a simple but revolutionary principle: It Pays To Be Nice. Share the credit for an idea. Treat the messenger, the secretary and even strangers with respect. Don't squabble over who gets the biggest piece of pie, bake a bigger one. Find ways to say yes instead of no; these are just some of the suggestions for success that the authors advocate in their best-selling new book, 'The Power of Nice'.