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Apr 14, 2004

"There must be more to life than having everything!" --Maurice Sendak

Addicted to Luxury

Addicted to luxury, even when we can't afford it? In "Trading Up," Michael Silverstein says yes, citing many examples: the size of the average house has more than doubled in the past 50 years. One in 10 homes now have dual dishwashers. Some 12 million Americans traveled to Europe in 2000 — 12 times the number who traveled there in 1970. About 500,000 mostly wealthy Americans took a cruise in 1970 but this year, that number is upward of 8 million. And once-high-end features, such as sunroofs and keyless remote systems, come standard in 80% of cars.