For the last 27 years, DailyGood newsletters have offered a daily email that inspires you to respond to life with creativity and kindness. To join a community of 148,199 subscribers, subscribe here.
Apr 1, 2004
"Don't check your values at the door when you go to work." --Laura Scher
Modern-Day Robin Hood
When she graduated from Harvard in 1985, she wanted to do something meaningful. Now, Laura Scher is something of a modern-day Robin Hood, an entrepreneurial activist who redistributes the wealth of the marketplace to those in need. Instead of advertising, her company -- Working Assets -- donates that money to nonprofits, relying on socially responsible consumers to help them gain market share. To date, they have donated $30 million to nonprofits and continue to give about $5 million per year.