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Jan 20, 2004
"The only slavery is service without love." --e e cummings
The Only Slavery
Ideo. Ever heard of it? The four-lettered firm has shepherded some of the most popular innovations of the past few decades. Apple's first mouse. Prada's ultrahip Manhattan store. Stand-up toothpaste tubes that don't get icky. The Palm V. How does Ideo do it? The secret, it turns out, reduces to one of those touchy-feely terms that make MBAs squirm: "empathy." In the Ideo universe, great design doesn't begin with a far-out concept or a way-cool drawing. It begins with a deep and empathic understanding of the human condition.
BE THE CHANGE
Think of five new ideas to make your community a better place. Do one of them!
