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Jan 13, 2004

"Do good and do well. It's called a double bottom line. Our social mission is as important as our business mission. Our people are as important as the dollars we make." --Julius Walls

Double Bottom Line

Chocolate cakes. Mousse Cakes. Lemon Cakes. They also bake wedding cakes, and cakes that have been served at the White House. A bakery in Yonkers, N.Y. is not only making cakes for the rich and famous, but also supporting the poor and disenfranchised! Greyston Bakery is a social experiment that started more than 20 years ago with the goal of employing the chronically unemployed -- getting them off the streets and back into the work force.