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Jan 10, 2004

"You learn quickly that unnecessary possessions are unnecessary burdens. You soon realize what the essentials of life are -- warmth when you are cold, a dry spot on a rainy day, the simplest food when you are hungry, pure cool water when you are thirsty. You soon put material things in their proper place." --Peace Pilgrim

Sharing Warmth

For employees in the ski industry, SWAG is an acronym for (free) "Stuff We Always Get." As in, free stuff. But that was until they met Cheryl Jensen. Cheryl's idea was to use the retired uniforms from the ski resorts to bring warmth to the needy in other parts of the world. And so it was. Just this year, SWAG has distributed over 30,000 coats to over a dozen countries including Nepal, Mongolia, Albania, and Armenia! Now, in the ski industry, SWAG is better known as "Sharing Warmth Around the Globe".